Brian Rolling and Celinda Lake discuss our research project on how to best reach Gen Z Swing Voters.
We discuss the importance of focusing on economic issues, being specific and personal in messaging, using the channels that Gen Z voters are on (such as TikTok, YouTube, Instagram, and Reddit), and using Gen Z spokespeople.
The conversation also highlights the need for concrete policy comparisons and addressing issues that directly impact Gen Z, such as healthcare, student loans, and gun control.
The conversation concludes with a discussion on the importance of the abortion and contraception issue for young women.
Register for our July 11th webinar to hear more about our research project.
Join the Gen Z Activist network and add your voice to this important election.
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