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Ralph Rosenberg's avatar

Targeting each of Trump’s cabinet picks individually could accidentally weaken our message, fragmenting focus and exhausting resources.

Instead, let's identify the best overarching theme—emphasizing ethics, qualifications, or conflicts of interest—unifies opposition, simplifies public relations, and resonates more effectively.

This consistent approach keeps media coverage and public leader messaging cohesive, prevents "opposition fatigue," and appeals to broader audiences, including independents. A unified message helps advocacy groups mobilize support, avoid reactionary tactics, and sustain public engagement, making it a strategic and impactful alternative.

It is on us. We can not wait on the political consultants and current political leaders whose strategies failed us.

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